Project Overview
It’s important for us to practice what we preach. In developing our brand we wanted to make sure it accurately represented our team and was built by our team. We needed it to be playful, but taken seriously. A brand that will grow and expand as we do, and a bonus if we could make some merch we are all proud to wear.
Branding
Brand Guidelines
User Experience
Social Media Strategy
Brand Applications
BRANDING
Finding Balance
The monkey is our main identifier, so we needed him to look realistic but also have some personality. From there, we expanded on the overall theme with playful, bright images, icons, and colors, and a clean design and execution.
BRAND GUIDELINES
Our Colors
BRAND GUIDELINES
Typography & Brand Voice
HEADLINES & PRIMARY BRANDMARK
Source Serif Pro
ABCDEFGHIJKLMEOPQRSTUVWXYZ abcdefghijklmeopqrstuvwxyz 0123456789(!@#$%&*)
Use Bold or Black for Headlines only.
SUBHEADERS
Source Sans Pro Semibold.
ABCDEFGHIJKLMEOPQRSTUVWXYZ abcdefghijklmeopqrstuvwxyz 0123456789(!@#$%&*)
LABELS
SOURCE SANS PRO REGULAR.
ABCDEFGHIJKLMEOPQRSTUVWXYZ 0123456789(!@#$%&*)
BODY COPY
Source sans pro regular.
ABCDEFGHIJKLMEOPQRSTUVWXYZ abcdefghijklmeopqrstuvwxyz 0123456789(!@#$%&*)
DO NOT USE
Not Source Serif Pro Semibold, Light, Extra Light, or Regular for Headlines
✓
Our clients are like an extension of our family, we are close but professional.
✓
We keep things light, and have fun, but take our work seriously.
✓
We are knowledgeable and eager to guide.
✓
We take time to understand our clients and their background.
✕
We are not overly serious and dry.
✕
We don’t speak primarily in acronyms and only use corporate lingo when we have to.
USER EXPERIENCE
Desktop + Mobile Web Design
Our goal was to make sure our website accurately reflects our brand and works as a part of our portfolio, so we could start building trust from the moment a potential client reaches our site.
SOCIAL MEDIA STRATEGY
Content Type + Cadence
In launching our social strategy, we broke it into 3 phases. The first was determining which platforms made sense and setting guidelines for each. The next step was to have a presence - try out some content and get some posts live. The third step is ongoing and always evolving as we regularly revisit what works and why.
BRAND APPLICATIONS
More MDB
SEE MORE WORK
