Automation
From Clicks to Conversions
From making the best first impression with a strategic welcome journey, to data-capturing automations for time-sensitive abandonment and re-targeting opportunities, we are constantly finding ways to automate growth. We integrate send-time optimization, plus activity-based and/or custom-decision splits that leverage multi-channel touchpoints and build brand equity.
Capture Key User Data
Utilizing the full capabilities of your CRM platform, we can capture key data points from your customers. This data becomes the foundation of your marketing program.
Create Granular User Segments
Using the data acquired, we can create incredibly granular models of your users. This allows us to deliver bespoke content to each customer. By automating this process, we can constantly refine these segments to deliver the most engaging content for each customer.
Make your data do the
work for you.
Capitalize on Triggered Events
Connecting marketing communications to user behavior is a proven track for success. There are ample opportunities to win customers over at every stage of the sales funnel, from your welcome series to post-purchase and re-engagement campaigns.
Optimize Your Delivery Window
We can schedule emails that arrive when users are most likely to consume your content. This includes micro trends like days of the week and time of day, as well as macro trends like times of the month or year that are highest performing.
Test for Success
Throughout the lifecycle of a campaign, we collect key data points to help us refine our approach. This helps us determine what’s working so we can maximize your ad spend to deliver the best returns.
