L’Oreal Paris
Project Overview
We partnered with L’Oreal Paris to push their email marketing to the next level. We were given near total creative freedom and were able to produce some truly impactful campaigns.
Design
Copywriting
Content Strategy
CAMPAIGNS
Product Launch
We created a series of emails to introduce the new “Rouge Signature” lipstick line. Landing pages include a virtual try on experience and the option to receive a free sample. This series was effective in targeting customers at each stage of the journey.
CAMPAIGNS
Animation to Reduce Friction
A picture is worth a thousand words, and animating emails can help quickly tell a complete story. The challenge of these emails was to convey the breadth of options to the user without creating a long scrolling email.
CAMPAIGNS
Crafting Bold Headlines
These emails showcase the power of short, punchy headlines to entice users to click. The goal of these emails is not to go into detail, but to give just enough to spark curiosity.
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